We need to work through the overall impact in terms of accounts created, number of users and other success metrics etc but, overall, it looks positive. There has been a drop in confirmed signups which we expected but this, in itself, is pretty meaningless as previously they would have signed up, kicked the tyres and never logged in again whereas now they signup, kick the tyres and just don't create a password. If they are serious then they need to create a password to be able to login next time - we are working through more notification within the application to let clients know they need to create their password etc but, as of this morning, we have had ZERO support emails in the last three week raised due to non receipt of signup emails. Indeed by asking for them to create a password we could be better off as only those who are serious and / or like what the application does and looks like etc will actually do so. This email, in effect, works as a verification email - if they were never serious and were just tyre kicking then they will either have entered a dummy email address or they will never confirm in which case we are no worse off. Upon doing so they are immediately logged in (so no waiting) and, in the background, an email is sent asking them to set their password by clicking a link. The problem we had was emails sometimes don't get delivered - whether it is for technical reasons or simply delays or people entering the wrong email address/typos and this was creating work for our support team but also making a poor first impression for the prospective client.Ī few weeks ago we made two major decisions - we now allow clients to signup by just giving us their email address with no requirement for confirmation. Additionally, we wanted to know the country, industry, employees etc for our clients for marketing reasons but this is flawed as we have literally HUNDREDS of signups for companies called some variation of TEST with 1 employee working in accounting. We stood back and looked at why we did this - three reasons really, one being we wanted users to be able to reset their password etc but also because we wanted to assured of the identity of anyone interacting with our application and this was one small way of doing so. We have spent the last months battling with what to do with email confirmation/verification - prior the user had to give all their details at sign up (way too many actually!) but couldn't actually login until they had confirmed their email address by clicking a link.
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